How We Work
Our role goes beyond creating content and buying ads. It’s about helping organizations communicate clearly, inspire confidence, and build trust with the people they serve.
Transparency First
No hidden markups, no inflated fees. We don’t pad media buys - instead, we give clients direct access to vendors and billing clarity from day one.
Collaboration Over Volume
We take on a limited number of clients so we can work as an extension of your team, tailoring strategies to your goals and giving every project the attention it deserves.
Expertise + Network
From media buying and video production to websites, IT, and digital strategy, our in-house experts and trusted partners deliver the right solutions for every challenge.
Meet our team
Get to know the leaders driving our company forward

David Hunter
As Co-Founder of Attention, David oversees the company’s financial strategy while bringing decades of hands-on experience in sales and marketing. Having built and managed his own businesses, he understands both sides of the client–agency relationship and ensures Attention operates with the same accountability we promise our clients. His focus on finance and sustainable growth helps keep campaigns creative, effective, and built to last.

Tyler Mason
Co-Founder Tyler leads Attention with a hands-on approach to growth, creative direction, and client partnerships. Known for turning big ideas into actionable campaigns, he has guided dozens of organizations across Atlantic Canada in building measurable marketing programs. His expertise spans media buying, digital strategy, and brand storytelling, always with a focus on delivering results that matter.

Mitch Olsansky
Mitch leads Attention Tech, the department dedicated to supporting our clients’ IT needs. From website support and monthly managed services to complex projects like ERP development, Mitch ensures technology works as a growth driver, not a roadblock. With a client-first mindset, he bridges the gap between business goals and technical execution.

Paul Watson
Paul is the creative heartbeat of Attention. With a strong background in production management and storytelling, he develops visuals and campaigns that stand out. Paul ensures the work not only looks great but connects emotionally with audiences.

Mark Moore
Mark brings brands to life through film. With years of experience behind the camera, he specializes in capturing authentic stories and producing cinematic content that elevates marketing campaigns. From shoots on location to edits in the studio, Mark’s eye for detail ensures every frame has purpose.

Tina Rethy
Tina keeps projects moving. From timelines and budgets to client communication regarding billing, she ensures campaigns run smoothly from start to finish. Her mix of organizational detail and people-first leadership makes her the go-to for both clients and the internal team when it comes to getting things done right.