Annual Skills Canada Competition

Project Overview:
Every year, Skills Canada NB hosts its provincial competition, bringing together students from across the province to showcase their talents in trades and technology. They needed a way to capture the energy and impact of the event while also creating a library of authentic visuals for year-round use.

Challenge:
The event spans multiple days and dozens of competitions, with hundreds of students and industry partners involved. The challenge was two-fold: capture the scale and excitement of the competition in a polished recap video, and provide reusable on-location content that could fuel Skills Canada’s ongoing communications.

Our Approach:

• Deployed a full production team to cover live action, interviews, and atmosphere across multiple sites.

• Coordinated with Skills Canada staff to prioritize key competitions, sponsors, and moments.

• Designed storyboards and shot lists to balance cinematic quality with agility on the ground.

• Delivered a dynamic recap video alongside a library of high-quality visuals for web, social, and campaigns.

Outcome:
The recap video became a cornerstone asset for Skills Canada NB, used in stakeholder presentations, funding discussions, and recruitment initiatives. The additional on-location content provided a versatile bank of authentic visuals that strengthened Skills Canada’s brand presence across platforms. Together, these assets continue to amplify the organization’s reach, highlight student achievement, and inspire future competitors.