The campaign aimed to inspire holiday visitors to New Brunswick to consider a career in Skilled Trades. Running from December 2024 to January 2025, video ads on Connected TV and YouTube, supported by social media, directed traffic to a custom landing page with details and a virtual job fair sign-up hosted by the Government of New Brunswick.
Skills Canada New Brunswick hosted its annual competition to select the representative for the Canadian Skilled Trades National Championships, attracting thousands of high school students, local businesses, and special guests. To promote future events, Attention partnered with Skills Canada to create an engaging recap video.
Gaditana Original, a supplement company operating in the US, Canada, and the UK, hired Attention to produce high-quality product photos for their website and marketing.
Skilled Trades NB (formerly Apprenticeship NB) partnered with Skills Canada New Brunswick and Attention on the "This is Skilled Trades" campaign. Over two years, the initiative featured billboards, radio, TV, and digital ads to boost awareness of skilled trades opportunities among New Brunswick career seekers and their influencers.
Window World Canada hireed Attention to design and manage their website, digital and traditional marketing, and overall strategies. With an integrated website and sales system, Window World Canada is now enjoying record sales, improved organization, and higher profits.
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